Google Updates Search Console Index Coverage Report

Google recently updated the Index Coverage Report in Search Console. They are releasing four major changes to the index coverage report that will help webmasters better understand how Google crawls or indexes their website. These updates are due to comments webmasters have given to Google to refine and improve the report. With that said, let’s […]

Read More

Finding and Fixing Broken Links and How They Affect SEO

A well-optimized website will increase the number of its web pages over time – it’s inevitable. Content, whether it’s blog posts, product pages, etc., will continue to add up. Often times, content that was posted a few years ago is forgotten and some of the links from these pages have been moved to another page […]

Read More

Google’s Zero Moment of Truth

What do you do first before you buy something? More often than not, your answer will be to do a quick online search. It’s called Google’s Zero Moment of Truth (ZMOT). These days, before people go to the store or buy an item online, they are more likely to go look about it first. What […]

Read More

Local SEO Guide for 2021

Research is an integral part of the buyer’s journey. When a person searches for a product or service, they first look for a company that provides it nearby. In fact, 46% of Google searches look for local information and 97% of search engine users look for local businesses (Go-Gulf). These are huge numbers that represent […]

Read More

What we know about Google’s pass indexing

Google’s pass index was announced at the Search On 2020 event last October. The announcement prompted a wave of inquiries and clarifications from SEO specialists and other digital marketers. Will Google really index particular passages? What is the difference between indexing passages and snippets? And above all, when will it be deployed? Over the next […]

Read More

How to determine your target audience for SEO

Keywords are often an integral part of any SEO strategy, but it’s normal for SEOs to focus only on the keywords they are targeting without considering whether people are the right audience for them. We’ve all done this – from newbies to seasoned experts it can happen to anyone, as we only consider the relevance […]

Read More

12 point SEO checklist for 2021

SEO is never as easy as posting an article, taking a nap, and then waiting for it to rank. SEO needs to be holistic and it takes effort across the board to be successful. It has been and will surely be so in 2021 and in the years to come. However, not much can be […]

Read More

7 factors you need to prepare for

2020 has been a year full of anxiety and uncertainty. There was so much going on in the world that it also affected the way people search. With the year 2020 coming to an end, now is the time for us to look ahead and prepare for what will happen in 2021. It’s no secret […]

Read More

The best competitors’ keyword analysis guide

Competitors make up a big part of the SEO industry. It’s a zero-sum game where one wins and the other loses. That’s why SEOs and webmasters need to keep pace and adapt to any situation. Besides the resources we can find from authoritative sources, one of the best places to find effective strategies and content […]

Read More

10 must-have image SEO best practices

With so much to think about in SEO, people tend to forget the importance of image SEO and the value it could bring to a website. As a result, images are only added for designs and to accompany items with hardly any optimizations. When image SEO is mentioned, most think of alt text and that’s […]

Read More